Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.
LESSON PLAN
01-Jump In
Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.
02-Values and Profits Are Not Enemies
Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.
03-Be Curious
Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.
04-Don’t Pioneer. Disrupt.
Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
05-Focus and Get in the Mud
Learn why leaders of every organization must establish priorities and understand the intricacies of their business.
06-Find the Right Investors
Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.
07-Coffee Break
Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.
08-Overinvest in Culture
Howard defines what culture means to him and ways to maintain a healthy balance.
09-Hire a Values-Based Team
Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.
10-Don’t Manage. Lead.
People don’t want to be managed. Howard gives advice on how to effectively lead your team.
11-Cannibalize Yourself
Howard shares ways to stay ahead of the competition by cannibalizing your core business.
12-Real Leadership: What Do You Do in Crisis?
Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.
13-Onward
Howard gives you parting advice on knowing when is the right time to make the leap and start your business.
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