What You Get:
After completing this 20+ hour video course, you’ll gain a comprehensive framework for creative strategies, media buying, and funnel strategies—equipping you to scale businesses to multiple 8-figure revenues.
Course Breakdown:
Week 1: Creative Ideation
Learn how to generate winning ad ideas and structure them for success.
Where to find inspiration and trends to fuel your creative process.
How to analyze market trends to see what’s working.
The formula for structuring ad ideas that resonate and convert.
Week 2: Creative Conversion Principles
Understand the proven frameworks that drive high-performing ads.
How to grab attention within the first few seconds.
Master the psychological triggers that influence conversions.
Learn how to structure ads for maximum impact and engagement.
Week 3: Direct Response Copywriting
Master the art of writing ad copy that sells and drives user engagement.
How to write compelling headlines that draw attention.
Discover the ad copy formulas used by top brands to boost conversions.
Learn simple tweaks to increase conversions instantly.
Week 4: Creative Iteration
Refine and perfect winning creatives for long-term success.
When and how to test new versions of your ads.
Identify what’s working and what needs improvement.
Step-by-step strategies for scaling creative winners.
Week 5: Facebook Ad Account Structure
Set up your ad account the right way for optimal performance.
Learn the best campaign structures for scalability.
Budget allocation strategies to support business growth.
Avoid common and costly mistakes in ad account setup.
Week 6: Creative Testing Strategies
Learn a proven system to test ads and maximize performance.
How to set up creative tests for accurate results.
Identify key metrics that indicate success.
Adjust based on data for continuous improvement.
Week 7: Data Analysis & Attribution
Analyze ad performance to make smarter decisions.
Discover which data really matters and how to use it.
Learn how to track ad performance like a pro.
Solve common issues like creative fatigue and performance drops.
Week 8: Facebook Ad Scaling Strategies
Unlock the playbook for scaling campaigns without compromising performance.
Learn when to scale your ads.
Understand the difference between horizontal vs. vertical scaling.
Master how to increase budget while maintaining ad performance.
Week 9: Becoming a Creative Strategist
Learn how to shift from executor to strategist for superior ad results.
Strategically think about creatives for lasting success.
The framework for developing ad ideas that convert.
How to future-proof your creative skills in an AI-driven world.
Week 10: Becoming a Senior Media Buyer
Develop the key skills needed to become a top-tier media buyer.
Learn the key skills that separate senior media buyers.
Master budget management for high-level campaigns.
Transition from execution to high-level strategic thinking.
Week 11: Info Products vs. E-commerce
Understand how media buying differs between business models.
Learn how media buying for info products differs from e-commerce products.
Identify and avoid the biggest mistakes in each business model.
How to structure campaigns differently for each type of product.
Week 12: Funnel Strategies
Master high-converting funnels to drive consistent sales.
Discover the best funnel structures for various business goals.
Learn how to optimize funnels to improve performance.
Avoid the most common funnel mistakes and how to fix them.
This course will equip you with the necessary skills to scale businesses, refine ad strategies, and become a proficient media buyer. Whether you’re a beginner or an advanced marketer, you will walk away with actionable insights to boost your results and performance.
