Hi. I’m Trena!

I’m an MBA graduate who quit the “perfect” job because I was bored and wanted to follow my passion of online video and editing! I now help creative business owners get confident on video and use YouTube to their advantage to grow their business with videos they are proud to share! I’ve taught hundreds of entrepreneurs over the past 3 years how to use YouTube and video the right way, that doesn’t take hours of filming, editing and waiting for someone to FINALLY watch their video!

I’ve worked with clients like Heather Crabtree, Think Creative Collective and Christina Scalera of the Contract Shop to understand how YouTube video can work effectively in their marketing strategy without taking up all the waking hours in the day! I’ve been featured in Huffington Posts Must Watch Entrepreneurs, Creative Empire, Boss Mom podcast and more. These strategies and tactics are exactly what you will learn in YouTube For Creatives!

Course Curriculum

WATCH THIS FIRST!

•  StartHow This Program Works (5:27)
•  StartHow To Get Your Money’s Worth! (9:18)
•  StartYour 90 Day Breakdown
•  Start30 Days to YouTube

The Foundation

•  StartNiching to GROW (8:36)
•  StartGet YouTube To LOVE You (7:22)
•  StartKnow Your Value and Know Your Viewer (8:45)
•  StartTypes Of Videos Every Channel Must Have (3:37)

The Strategy

•  StartUnder Standing YouTube Traffic Sources (3:15)
•  StartImplementing a YouTube Growth Strategy (7:08)
•  StartImplementing A Business Growth Strategy on YouTube (7:04)
•  StartUsing YouTube During Your Launch (6:48)
•  StartHow To LAUNCH Your YouTube Channel (3:58)

The Experience

•  StartSetting Up Your Channel For Success (0:51)
•  StartMaking Your Channel Look Professional (7:29)
•  StartCustomize Your Channel Homepage (10:25)
•  StartCreating Your Channel Trailer (3:04)
•  StartAbout Section And Banner Links (2:49)
•  StartChannel Settings (1:24)
•  StartDescription Box Defaults (5:09)
•  StartChannel Defaults Setup (8:48)
•  StartClaim Custom URL (1:52)

The Tactics

•  StartGetting Started With Your Tactics (2:17)
•  StartHow Long And How Much (6:11)
•  StartResearch for Video Ideas (31:04)
•  StartResearching Your Content Plan (34:34)
•  StartCreating Your Content Plan (3:28)

The Video

•  StartHow To Script Your Videos (9:16)
•  StartEquipment Run Through (13:03)
•  StartSetting Up Your Equipment (7:37)
•  StartMy Video Batch Day (4:47)
•  StartDelivering Your Content On Camera (3:26)
•  StartGetting Thumbnail Photos (2:45)
•  StartFinding YOUR Confidence To Show Up On Video (6:18)

The Editing Process

•  StartEditing Software Options (5:48)
•  StartWays To Make More Engaging Videos (4:31)
•  StartEditing In Camtasia (5:34)
•  StartMake Your Own End Card (3:10)
•  StartExtra’s For Your Videos (6:52)
•  StartFinding Music For Your Videos (5:17)
•  StartEditing in iMovie (22:48)

The Optimization Strategy

•  StartOptimization Routine (11:30)
•  StartHow To Make Thumbnails (18:13)
•  StartAnding End Screens And Cards (4:55)
•  StartAdding Captions To Videos (6:58)

The Promotion Strategy

•  StartStart Promoting Your Video! (3:29)
•  StartSchedule Your YouTube Videos (3:44)
•  StartEmbed Your Video in a Squarespace Blog Post (2:29)
•  StartEmbed Your Videos in a ConvertKit Newsletter (3:58)

Analyzing The Strategy

•  StartTime To Understand Your YouTube Data (3:10)
•  StartStudio Overview (8:15)
•  StartAnalytic Overview (23:07)
•  StartTop 3 Analytics (10:29)
•  StartMetrics To Reach Your Goals (5:24)
•  StartMonthly Channel Audit (23:01)
•  StartYour KPI Dashboard

Next Steps

•  StartTake Your Channel To The Next Level With Playlists (3:06)
•  StartHow To Create Playlists (5:40)
•  StartCollaborating with Others On YouTube (6:30)

VIDEO MULTIPLIER FORMULA – Using Instagram Video

•  StartWhat Videos Work Best For The Feed (3:27)
•  StartWhat Videos Work Best For Stories (5:04)
•  StartWhat Videos Work Best For IG TV (6:22)
•  StartHow To Edit Videos For The Feed (10:13)
•  StartHow To Edit Videos For Stories (14:07)
•  StartApps To Make Your Stories Even Better (11:44)
•  StartHow To Edit Videos For IG TV (4:35)
•  StartHow To Upload IG TV Episodes (2:16)
•  StartHow To Create A Cover Photo For IG TV Episodes (3:13)
•  StartInstagram Video Templates (2:05)

VIDEO MULTIPLIER FORMULA – Using Facebook Video

•  StartFacebook Video Best Practices (15:46)
•  StartHow To Edit Videos For Facebook (13:46)
•  StartHow To Upload And Schedule Videos To Facebook (4:48)
•  StartFacebook Video Templates (2:35)

VIDEO MULTIPLIER FORMULA – Using Pinterest Video

•  StartPinterest Video Best Practices (2:36)
•  StartHow To Create A Graphic Video For Pinterest (3:26)
•  StartHow To Make A Video Pin On Pinterest (9:45)
•  StartHow To Upload A Video Pin To Pinterest (3:57)
•  StartPinterest Templates (2:05)

VIDEO MULTIPLIER FORMULA – Using Video On Other Platforms

•  StartTwitter Video How Tos (3:22)
•  StartLinkedIn Video How Tos (48:35)
•  StartHow To Share Your Videos In Email Newsletters Or Email Funnels (3:29)
•  StartCreating GIFS From Your Videos (5:18)

BONUS – Setting Up An Editorial Calendar And Batching Your Videos

•  StartWhy You Need An Editorial Calendar (7:41)
•  StartHow To Set Up Your Editorial Calendar In Google Calendar (7:47)
•  StartHow You Can Start Batching – Everything You Need To Do In One Day (10:45)
•  StartOrganizing Your Content In Google Drive (2:31)
•  StartBatch Day Checklist For Each Video

RESOURCES AND TOOLS

•  StartTools I Love!
•  StartWorkSheets + Printables

BONUS: YouTube Workflow Blueprint

•  StartSetting Up Your YouTube Workflow (10:13)
•  StartHow To Use Your YouTube Workflow in Asana
•  StartHow To Upload My Asana Workflow (4:03)
•  StartUse TRELLO too! (1:14)
•  StartTrello Basics (3:19)
•  StartAdding people to your board (1:03)
•  StartDifference between comments and description (2:03)
•  StartAdding attachments (1:05)
•  StartColor coding (2:22)
•  StartDelete a card (0:37)
•  StartAdding due dates (1:36)
•  StartChange the board background (0:47)

BONUS: Launch A Digital Product training

•  StartLaunch A Digital Product training (36:14)

BONUS: Guest Expert Vault

•  StartJessica Rasdall – How to Add Speaking to Your Business (56:55)
•  StartTyler McCall Instagram Q&A (48:01)
•  StartVanessa Kynes – Getting Started with Pinterest (54:46)
•  StartAlecia Walker – How to Turn YouTube Subscribers Into Customer with Your Welcome Sequence (35:36)
•  StartAndrew from TubeBuddy – Learn to Get Started with TubeBuddy (60:11)
•  StartCassandra Thompson – Using LinkedIn to Boost Your Biz! (48:35)
•  StartHaley Burkhead – Profit and Profitability (70:47)
•  StartSteph Crowder- How to Plan Your Best Week Every Week! (49:24)
•  StartJess Paxon – Learn Your Brand Voice And Brand Messaging (44:29)
•  StartAnnie McCarty- Getting an Efficient Workflow Set Up in Your Business (48:49)
•  StartChris Emmer – Using Instagram Strategically (68:33)
•  StartClaire Pelletreau: Facebook and Instagram Ads: Everything You Need to Know to Get Started (& Not Waste Tons of Money) (57:30)
•  StartIlliah Vilet – Creating Thumbnail Templates and Branding Graphics for Your Business! (43:34)

Course Page: Trena Little – Video Strategy Academy
Size: 7.33 GB

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