Learn how to adopt a strategic approach in improving your Brand’s overall digital presence and visibility on Google SERPs.
What you’ll learn in the Brand SERPs Foundation
- Optimising Your Homepage
- Triggering and Optimising Rich Sitelinks
- Improving the Results You Control
- Improving Your Social Accounts
- Improving Other Results You Partially Control
- Improving the Results You Do Not Control
- SEO Tactics You’ll Need
What you’ll learn in the Dealing with Negative and Sub-Optimal Results
- Dealing with Review Platforms
- Dealing with Forums
- Third Party Articles and Blogs
- Leapfrogging – Finding Opportunities
- Leapfrogging With Content You Control
- Leapfrogging With Results You Partially Control
- Leapfrogging With Content You Don’t Control
- Tactics to Avoid and Mistakes Not To Make
What you’ll learn in the Triggering and Optimising Rich Elements (SERP Features)
- How Ranking Works (How Rich Elements Get Onto Your Brand SERP)
- Triggering and Optimising Image Boxes
- Triggering and Optimising Video Boxes
- Triggering and Maintaining Twitter Boxes
Optimizing for People Also Ask
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