Jake Larsen – YouTube Ads PlayBook

Learn the elements of a successful youtube campaign
Learn our 7 step video ad framework to create winning video ads
Set up the perfect budget to not waste a cent on ads that aren’t working
Properly structure your campaigns so you can see exactly what’s working at a glance
Understand the math and metrics behind a profitable YouTube Ad campaign.
Drive High quality leads with Youtube Ads
Know the 5 levers you can pull to fix broken ads
Drive more leads, webinar registrations, applications, and phone calls

The Playbooks For Winning With YouTube Ads

Playbook 1: Video Ad Strategy

The YouTube Ad Strategy to know the elements of a successful YouTube Ad Campaign
Which metrics you need to measure for a profitable YouTube Ad Campaign
The YouTube Ad Journey to know which offers work best to which audience
The audience survey to get inside the mind and heart of your core audience

Playbook 2: Video Ad Creation

Learn our 7 step video ad framework to create winning video ads.
Discover simple creative tips to increase viewer engagement.
Get access to our video ad frameworks worksheet to help you write and script your video quick and easy.
Watch real working video ads and a breakdown of WHY they work so you can model them.

Playbook 3: YouTube Ad Campaign Setup

How to properly set up your tracking so you can track everything from view to purchase.
How to properly structure your campaigns so you can see exactly what’s working at a glance
How to build relevant audiences that are ready to buy your products
Discover the best targeting methods to pinpoint your exact audience
How to allocate your budget wisely so you don’t waste money

Playbook 4: Video Ad Optimization & Scale

Understand the math and metrics behind a profitable YouTube Ad campaign.
Which metrics should you focus on and which ones can you ignore
If your ads aren’t working, what are the 5 levers you should pull to fix them.
How do you scale your winning campaigns without breaking them.

Playbook 5: Case Studies

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