The Four Courses are:
- The Ultimate Offer Formula
- ADVANCED PERSUASION – Close Stacking
- Power Positioning
- SCALE! The Six Magic Steps To Winning Online
Win Online Direct Response
Course #1: The Ultimate Offer Formula!
In this training, I walk you through how to create a pitch that SELLS.
There’s no fluff, no messing around, just a rock-solid framework you can follow to create an offer for any product or service.
It comes with a straightforward, no-frills workbook and video training from me personally where I walk you through exactly what to do and say.
Here’s just a fraction of what you’ll learn:
- The Twelve-Step Offer Template For Creating Irresistible Offers On Demand
- The “Safety Net” System For Making Prospects Feel Like Buying From You Is The Right Decision
- The “Calm And Confident” Approach For making A Pitch Without Sounding Salesy, Intimidated, Or “Weird”.
- Three Ways To Add URGENCY To Any Offer …So You Can Make More Sales In Less Time
- …And Much, Much More!
You can use it in sales letters like this one. You can use it in Videos. You can use it in Webinars. And you can use it in person, from stage, or over the phone.
Here’s the bottom line – go through this training and you’ll know how to pitch anything. You’ll never be stuck staring at a blank screen wondering what to do because I’m giving you a tried and true, vigorously tested framework that flat out works.
And hey – if you think about it, in many ways our income is in direct proportion to the amount of offers we make.
That means the more offers we make, the more we sell. And this training gives you a proven system for creating winning pitches FAST.
But this is just the tip of the iceberg because you’re also getting …
Bribe #2: ADVANCED PERSUASION – Close Stacking!
This course is really the “secret sauce” when it comes to converting like crazy.
I designed it to “piggy back” off what you learn in the Ultimate Offer Formula and it’s designed to do one thing and one thing only: Compound the power of every single offer you make.
At the end of every offer, there’s a close, right? That’s the part where you ask your prospect to buy from you.
Well, here’s the thing.
HARD CORE marketers know that the “close” is really the BEGINNING of the sale!
And that’s why I created Close-Stacking.
It’s a series of seven different frameworks you can use to KEEP SELLING …after you’ve made your pitch.
Think of them as a “re-close”. A way to re-state the offer, overcome objections, and re-sell …over and over again …in the same pitch.
I don’t really teach this publicly, yet it’s been one of my secret weapons for almost 21 years straight.
Here’s just some of what you’ll discover:
The Price-Buster Method For Killing The “No Money” Objection Before You Ever Hear It (Even if you’re selling something expensive!)
The “Emotional Expansion” Method For Linking Your Product To Your Prospect’s Most Powerful Driving Emotions.
The “Apples To Oranges” Close For Re-Pitching Your Offer And Eliminating Comparison To Your Competitors. (This is Especially Good For Prospects Who’ve “Heard it All Before”)
How To Create An Emotional Time Machine And Put Your Prospects In A Buying Frame Of Mind
And Much More, Including Scripts, Demonstrations, And Frameworks!
I’m literally giving you the exact framework for each close. Even scripting sample closes for you …telling you exactly what to say and how to say it …and when!
This training comes with a no-frills “get it done” workbook and video of me personally walking you through everything.
It’s just like having me in your office with you as you craft a pitch, looking over your shoulder and telling you what to say next.
But naturally we’re not stopping there.
You’re also getting …
Course #3: Power Positioning!
Power Power positioning is actually two products in one. You’re getting two workbooks and a two video trainings in it.
And listen. This is important.
Have you ever wondered why some industry leaders seem to effortlessly attract customers and clients?
Have you ever wondered why some companies are able to charge several times more than their competition …without even really trying to make sales?
And have you ever wondered why companies like Apple and Tesla have incredibly loyal and evangelistic customers who stand in line for hours just to be able to buy the next product?
The answer lies in POSITIONING.
And in this training, you’ll discover exactly how to create your own POWER POSITIONING in your marketplace so that your perfect customers will seek you out and happily do business with you.
In it, you’ll discover …
The Power Of PSYCHOGRAPHIC PROFILING And How To Exploit It For A Near Instant Bond With Your Market
How To Use POLARITY To Make Yourself Ultra Magnetic To Your Ideal Prospects
Exactly What “Uniform” And Language Patterns To Use.
When it makes Sense To Use TABOO Subjects In Your Marketing. (Hint: Almost ALWAYS)
And Much, Much, More …
If you want your prospects to know like and trust you before they ever even have a chance to buy from you, this is for you.
And if you want to be positioned as the premier person of influence in your market, perceived as the highest authority in your field, and become the most sought after person, company, or brand by you perfect target audience, this is for you.
It helps you discover exactly what to say and what to do to elevate your image, reputation, and overall position in your market so that you become irresistibly magnetic to your ideal customers.
Think about this for a minute.
Power Positioning shows you how to be irresistibly magnetic to your ideal customers.
The Ultimate Offer Formula shows you how to craft a winning offer for those customers …on demand …whenever you want.
And in Close Stacking, you’ll discover how to exponentially make every offer even more powerful by compounding the power of your own personal influence using the seven different sales frameworks I personally walk you through.
Imagine the effect these three trainings alone will have on your business.
I created them specifically to be used together …so the effects of one will simply enhance the effects of the others, therefore making them even more powerful.
And the reason I did that is because I believe that once you use what I’m giving you in these three trainings, you’ll now be ready for the FOURTH training, called …
Course #4: SCALE! The Six Magic Steps To Winning Online
You’ve seen it happen.
Someone will enter a marketplace, start out doing pretty well …and next thing you know, they’re EVERYWHERE.
Maybe it’s been a competitor of yours, maybe it was a friend.
Regardless, I can tell you one thing for sure:
IT WAS NOT LUCK.
Going from “small” to “giant” online is a matter of three things:
1. Your thinking.
2. Your systems.
3. Your processes.
…And this course takes all three and gets them perfectly aligned.
In this training, I’m literally walking you through the exact mindset, marketing systems, and sales processes I’ve used to make 2020 my best year ever (in spite of everything that’s happened!)
Here’s what’s inside:
The “Rental House Method” For Making Profits From Paid Ads
The “Warren Buffet” Approach To Growing Any Business (Hint: This Has NOTHING To Do With Stocks.)
One Simple Shift That Can Instantly Give You An Edge Over 99% Of Your Competition (Even If They’re Bigger And More Popular Than You.)
The “Compounder Effect” That added seven figures to bottom line in 2020 …even though the world went nuts. (Exactly How To Use It …And When.)
And Much, Much More …
And here’s something else that you’ll be happy about.
This isn’t about getting “BIG” in the sense of growing a big team, having a huge staff, having a ton of overhead, or anything like that.
I doubt you got into business to have headaches like that.
Instead, this is all bout getting BIG in terms of SALES AND REVENUE.
Here’s what I mean:
In 2020 we had this crazy pandemic.
On top of that, I moved THREE times.
But in spite of that …I had my best year ever!
My bottom line grew …but my overhead got SMALLER!
This means more sales, more revenue, and less headaches!
If that’s what you’re looking to accomplish, this training is for you.
And on top of it all you’re also getting …
A Mystery Bonus
I won’t tell you what it is but I’ll give you a hint:
It sold for $1,994 and it’s about finding hot markets, uncovering the winning offers in those markets, and then TAKING THEM OVER.
A few thousand copies were sold and then I stopped selling it because I was focused on my high ticket clients.
This Mystery Bonus is legitimately worth $1,994 and you simply CAN’T get it anywhere else.
Book Five: Win Online Direct Response
1. Campaign Overview
2. Click Sequence
3. Countdown Timer
4. Countdown WordPress
5. Countdown Dream Weaver
6. Automating with Infusionsoft