What You Get:
After completing this 20+ hour video course, you’ll gain a comprehensive framework for creative strategies, media buying, and funnel strategies—equipping you to scale businesses to multiple 8-figure revenues.
Course Breakdown:
Week 1: Creative Ideation
Learn how to generate winning ad ideas and structure them for success.
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Where to find inspiration and trends to fuel your creative process.
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How to analyze market trends to see what’s working.
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The formula for structuring ad ideas that resonate and convert.
Week 2: Creative Conversion Principles
Understand the proven frameworks that drive high-performing ads.
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How to grab attention within the first few seconds.
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Master the psychological triggers that influence conversions.
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Learn how to structure ads for maximum impact and engagement.
Week 3: Direct Response Copywriting
Master the art of writing ad copy that sells and drives user engagement.
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How to write compelling headlines that draw attention.
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Discover the ad copy formulas used by top brands to boost conversions.
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Learn simple tweaks to increase conversions instantly.
Week 4: Creative Iteration
Refine and perfect winning creatives for long-term success.
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When and how to test new versions of your ads.
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Identify what’s working and what needs improvement.
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Step-by-step strategies for scaling creative winners.
Week 5: Facebook Ad Account Structure
Set up your ad account the right way for optimal performance.
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Learn the best campaign structures for scalability.
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Budget allocation strategies to support business growth.
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Avoid common and costly mistakes in ad account setup.
Week 6: Creative Testing Strategies
Learn a proven system to test ads and maximize performance.
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How to set up creative tests for accurate results.
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Identify key metrics that indicate success.
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Adjust based on data for continuous improvement.
Week 7: Data Analysis & Attribution
Analyze ad performance to make smarter decisions.
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Discover which data really matters and how to use it.
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Learn how to track ad performance like a pro.
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Solve common issues like creative fatigue and performance drops.
Week 8: Facebook Ad Scaling Strategies
Unlock the playbook for scaling campaigns without compromising performance.
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Learn when to scale your ads.
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Understand the difference between horizontal vs. vertical scaling.
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Master how to increase budget while maintaining ad performance.
Week 9: Becoming a Creative Strategist
Learn how to shift from executor to strategist for superior ad results.
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Strategically think about creatives for lasting success.
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The framework for developing ad ideas that convert.
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How to future-proof your creative skills in an AI-driven world.
Week 10: Becoming a Senior Media Buyer
Develop the key skills needed to become a top-tier media buyer.
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Learn the key skills that separate senior media buyers.
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Master budget management for high-level campaigns.
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Transition from execution to high-level strategic thinking.
Week 11: Info Products vs. E-commerce
Understand how media buying differs between business models.
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Learn how media buying for info products differs from e-commerce products.
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Identify and avoid the biggest mistakes in each business model.
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How to structure campaigns differently for each type of product.
Week 12: Funnel Strategies
Master high-converting funnels to drive consistent sales.
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Discover the best funnel structures for various business goals.
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Learn how to optimize funnels to improve performance.
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Avoid the most common funnel mistakes and how to fix them.
This course will equip you with the necessary skills to scale businesses, refine ad strategies, and become a proficient media buyer. Whether you’re a beginner or an advanced marketer, you will walk away with actionable insights to boost your results and performance.
