What You Get:
Niche selection and the brand of you
In module 1, you’re going to find the unique brand of you. We’ll also introduce you to the authority flywheel, which is a framework to scale your online authority and influence in any niche.
In module 2, we cover the mindset needed to start a blogging business, including dealing with imposter syndrome, fighting the devil on your shoulder, and how to forge ahead fearlessly with your online business.
Blogging Like a Startup
In the third module, we cover blogging like a startup principles. This includes lessons from The Lean Startup, going over the startup mentality, and then we’ll introduce you to the concepts of pivoting and the idea of feedback loops, showing you that a blogging business runs on data.
Decoding Search Intent
This module includes how search engines work, the power of capturing Google traffic, and how to deconstruct searches and the competition to begin to understand exactly what you’re going to write.
Your Minimum Viable Website
Here’s where we start building your website. This is an exact, step by step series of videos showing you exactly how to set up your blog, including the hosting, the theme to pick, the exact plugins you need, how to tweak every setting – basically every little detail to get your website launched.
This module includes how to do keyword research step by step, exactly what to look for to find monetizable keywords, and you’ll uncover the first keywords that you’ll start targeting. We’ll also cover the keyword research matrix. By the end of this module, you’ll have a new instinct to quickly and instantly spot keyword opportunities in the real world.