In this program you´ll learn:
MOLLY…
That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.
UPDATED CURRICULUM
25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.
50 HOW-TO VIDEOS
Detailed implementation tutorials to help you set up, launch and manage your campaigns.
RESOURCE LIBRARY
More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
OVER-THE-SHOULDER EXAMPLES
See exactly how everything is done before doing it yourself.
RECORDED Q&A SESSIONS
I answer student questions from my most recent live semester and give feedback on their work.
WEEKLY ACTION ITEMS
To hold you accountable and help you reach your goals.
YOU CHOOSE YOUR SPEED
All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.
Course Curriculum:
Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
SESSION 1:
SETTING THE STRATEGY:
LIVE STRATEGY SESSIONS
⊕ How to Think Like a Media Buyer
⊕ Planning Your Traffic System
⊕ Look Inside an Ecommerce Traffic System
⊕ Look Inside a Non-Ecommerce Traffic System
⊕ Look Inside a Local Traffic System
⊕ Defining Your Business Objective
⊕ Resource Roundup
RESOURCES
⊕ Traffic System Planning Sheet
SESSION 2:
CRAFTING THE OFFER:
LIVE STRATEGY SESSIONS
⊕ The Offer Formula: Part 1
⊕ The Offer Formula: Part 2
⊕ How to Build a High Converting Lead Magnet: Part 1
⊕ How to Build a High Converting Lead Magnet: Part 2
⊕ Funnel Map # 1: Lead Magnet to Core Offer
⊕ Funnel Map # 2: Mini Class Funnel
⊕ Funnel Map # 3: Webinar Funnel
⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
⊕ Funnel Map # 5: Lead Magnet to Sales Call
⊕ Funnel Map # 6: Free Item / Service to Upsell
⊕ Funnel Map # 7: Butter Chicken
⊕ Funnel Map # 8: Pre-sell Article
⊕ Funnel Map # 9: % Off Store or Product
⊕ Ultimate Product Page: Part 1
⊕ Ultimate Product Page: Part 2
⊕ Mini Site: Part 1
⊕ Mini Site: Part 2
⊕ High Converting E-Commerce Acquisition Funnels: Part 1
⊕ High Converting E-Commerce Acquisition Funnels: Part 2
DEFFINING THE WHO AND WHY:
LIVE STRATEGY SESSIONS
⊕ What You Need to Know About the Who
⊕ Market Centric vs. Product Centric
⊕ How Do I Find My Avatar?
⊕ Getting Into the Mind of Your Avatar
⊕ Sipping on Potions
⊕ Transformation Grid
⊕ Answer These Questions
⊕Action Steps
RESOURCES
⊕ Customer AvatarQuestionnaire
⊕ Customer Persona Canvas
⊕ Transformation Grid
⊕ Hook Questionnaire
SESSION 4:
IDEATING COMAIGN ASSETS:
LIVE STRATEGY SESSIONS
⊕ Select Your Copy Styles
Ad Multiplier Step 1
⊕ Select Your Creative Styles
Ad Multiplier Step 2
⊕ Action Steps
⊕ BONUS: How to Create Long Form Ad Copy
⊕ BONUS: Copywriting Training w/ Alex Cattoni
SESSION 5:
LIVE STRATEGY SESSIONS
⊕ My Update to BOOM’s Targeting
⊕ Copy Tips with Molly
⊕ Copy Formulas with Ezra
⊕ High Converting Creatives
⊕ FB Video Ad Formulas with Ezra
⊕ BOOM Creatives with Boris
⊕ Action Items
RESOURCES
⊕ Targeting Research Exercise
SESSION 6:
LIVE STRATEGY SESSIONS
⊕ Campaign Objective
⊕ How to Set Up a Conversion Campaign
⊕ How to Set up a Traffic Campaign
⊕ How to Set Up ABO Campaign
⊕ How to Set Up a CBO Campaign
⊕ Lifetime vs Daily Budgets
Placements
⊕ Audience Insights
⊕ Dynamic Creative
⊕ How to Find your Post ID
⊕ How to Set Up an Organic Post or Previous Ad as a New Ad
⊕ Look-A-Likes
⊕ Super Look-A Likes
⊕ Advanced Look-A-Likes
⊕ How to Use Ad System Planning Sheets
RESOURCES
⊕ Worksheets
SESSION 7:
LIVE STRATEGY SESSIONS
⊕ The How & Why of UTM Parameters
⊕ An Introduction to Google Analytics
⊕ [Advanced] Smarter Scale With Customer Value Velocity
⊕ An Introduction To Facebook Events Manager
⊕ [Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
⊕ An Introduction To The Campaign Performance Tracking Sheet
⊕ Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
⊕ [Deep Dive] Setting Up Google Analytics
RESOURCES
⊕ Tracking Sheet
SESSION 8:
LIVE STRATEGY SESSIONS
⊕ How to Audit a Traffic Campaign (or System)
⊕ Audit of BOOM’s FB Ad Account
⊕ Audit of Smart Marketer’s Recent Launch
⊕ On-Site Optimization & Heat Maps
⊕ Troubleshooting inside BOOM’s FB Ad Account
RESOURCES
⊕ Traffic Plan Worksheet
SESSION 9:
HOW TO VIDEOS
⊕ CBO Best Practices
⊕ Scaling with CBO
⊕ Scaling with Automated Rules
⊕ Scaling to $100k/day in Ad Spend
SESSION 10:
HOW TO VIDEOS
⊕ Dynamic Product Ads
SESSION 11:
HOW TO VIDEOS
⊕ YouTube Retargeting with Tom Breeze
⊕ Google Ads with Mike Rhodes
RESOURCES
⊕ Google Ads Audit Checklist
SESSION 12:
HOW TO VIDEOS
⊕ Agency & Freelancing with James Schramko
⊕ Demystifying Facebook’s Conversion API with Aaron Bailey
⊕ 8-Step Social Media Plan with Laura Palladino
⊕ Juicing Blog Content with Laura Palladino
⊕ Advertorials with Nehal Kazim
⊕ Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie
